Sales & Marketing Manager

Job Description

Company Profile:

A leading manufacturer of power and distribution transformers serving utility companies, industrial clients, and infrastructure developers across India. The organization is recognized for its engineering excellence, high product reliability, and advanced manufacturing capabilities. With a strong foothold in the electrical solutions space, the company partners with EPCs, state electricity boards, and industrial enterprises to deliver customer-focused, technically sound transformer solutions.

Position Overview:

The Sales & Marketing Manager will serve as a key driver of revenue growth and market expansion for the organization’s transformer product portfolio. This role demands a technically grounded professional who can bridge customer requirements with engineering capabilities, manage the full sales cycle — from lead generation to order closure — and actively contribute to the company’s strategic market positioning. The incumbent will represent the organization at the frontline of business development while maintaining long-term relationships with utilities, industries, contractors, and EPC players.

Qualifications:

• B.E. / B.Tech in Electrical Engineering from a recognized institution (mandatory)
• 7–10 years of direct sales and marketing experience within the transformer manufacturing industry
• Demonstrated knowledge of power and distribution transformer specifications, standards (IS/IEC), and technical parameters
• Exposure to government and private sector tendering processes, including DISCOMs, SEBs, and industrial procurement
• Proficiency in CRM tools, MS Office, and sales reporting systems
• Strong understanding of project-based sales cycles and long-gestation B2B deals

Key Responsibilities:

Lead Generation & Market Development

• Identify and develop new business opportunities across industries, utilities, EPC contractors, and government infrastructure projects through targeted outreach, field visits, and participation in trade exhibitions
• Research upcoming projects in industrial parks, infrastructure corridors, electrical boards, and private sector capex pipelines
• Build and maintain a structured customer database using CRM tools to enable pipeline visibility and follow-up discipline

Inquiry Management & Quotation

• Handle inbound and outbound inquiries and generate accurate, competitive quotations in coordination with the design and costing teams
• Submit technically and commercially complete offers within defined timelines
• Actively follow up on submitted proposals and drive conversion through structured engagement

Customer Relationship Management

• Engage regularly with existing and prospective clients to understand evolving technical requirements and provide tailored solutions
• Cultivate long-term relationships with key accounts to ensure repeat business, customer retention, and referral generation
• Address post-sales concerns proactively and coordinate with service and support teams for resolution of complex issues

Tender Participation

• Track and monitor government and private sector tenders relevant to the company’s product range
• Coordinate with the internal tender team to ensure timely preparation and submission of technically compliant bid documents
• Follow up diligently on tender outcomes and provide feedback to management on competitive positioning

Sales Reporting & Coordination

• Maintain accurate daily and weekly reports covering customer visits, inquiry status, and sales pipeline movement
• Consistently achieve monthly and quarterly order booking targets
• Collaborate cross-functionally with design, production, and dispatch teams to ensure on-time order execution and customer satisfaction

Market Intelligence & Feedback

• Monitor and report competitor activity including pricing benchmarks, product offerings, delivery timelines, and market reputation
• Keep management informed of emerging market trends, changing customer demands, and new application areas for the product portfolio

Skills Required:

• Strong technical communication skills with the ability to present complex electrical solutions clearly to both technical and non-technical stakeholders
• Proven negotiation and deal-closure capabilities in high-value, long-cycle B2B environments
• Professional presentation and proposal development skills suited to corporate and utility clientele
• Disciplined sales process adherence with data-driven reporting habits
• Collaborative mindset with ability to coordinate effectively across design, production, and service functions
• Self-motivated, field-ready, and capable of managing a large client territory independently

Special Requirements:

• Prior experience in selling power transformers, distribution transformers, or related electrical equipment is mandatory; candidates from unrelated industries will not be considered
• Willingness to undertake regular field travel across the assigned sales territory
• Familiarity with DISCOM / SEB procurement norms and tender compliance is a strong advantage
• Immediate or early joiners preferred