Brand Manager

Sales And Marketing
Waluj, Chh. Sambhajinagar
July 23, 2026
₹70,000 - ₹100,000 / month
Full Time

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Job Description

Company Profile:

A leading skincare brand rooted in nature-first, handcrafted formulations, blending traditional botanical knowledge with modern skincare science.

Position Overview:

The organization is seeking a dynamic Brand Manager to take end-to-end ownership of its D2C growth journey. This role is central to scaling the brand’s online presence — from performance marketing and retention strategy to influencer collaborations and cross-functional execution. The ideal candidate will combine strategic thinking with hands-on execution, driving profitable growth while shaping how the brand’s identity translates into every customer touchpoint.

Qualifications:

  • MBA in Branding and Marketing
  • 5–8 years of relevant experience in D2C/e-commerce brand management
  • Proven exposure to performance marketing, CRM, and Shopify-based operations

Key Responsibilities:

  • Own D2C/e-commerce growth, driving Shopify operations and overall online business performance
  • Manage performance marketing, running and optimizing Meta and Google campaigns, directly or via agencies
  • Drive retention marketing, managing CRM, email/WhatsApp marketing, and customer lifecycle strategy
  • Track KPIs and analyze data to drive profitable, sustainable growth
  • Coordinate influencer and content campaigns, working with creators and managing brand collaborations
  • Lead cross-functional execution, coordinating agencies and internal teams to deliver on brand initiatives
  • Take end-to-end ownership of building and scaling the brand from the ground up

Skills Required:

  • Shopify platform proficiency, including theme customization, app integrations, and backend store management
  • Working knowledge of marketing analytics tools such as Google Analytics, Meta Ads Manager, or similar dashboards
  • Strong budget and ROI management skills, with the ability to allocate marketing spend efficiently and optimize ROAS
  • Effective communication and negotiation skills for liaising with agencies, vendors, and creators
  • Strong understanding of consumer brand storytelling and translating brand identity into marketing content and campaigns
  • High adaptability and comfort executing in a lean, fast-paced, evolving team environment

Special Requirements:

  • Entrepreneurial mindset with strong ownership and willingness to build a brand from the ground up
  • Strategic, execution-focused, and data-driven approach to growth
  • Ability to also drive brand sales, contributing directly to business growth

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