Sales Trainer

Job Description

Company Profile:

A leading automobile dealership group with decades of experience in the mobility sector. The organization represents multiple renowned automotive brands and focuses on delivering quality vehicles, customer-centric services, and innovative mobility solutions while building long-term relationships with customers.

Position Overview:

The organization is seeking an experienced Sales Trainer to drive sales capability development across its dealership operations in Pune. This role is critical to building a high-performing sales team through structured training, onboarding, and continuous skill development. The ideal candidate will bring strong training facilitation skills, deep knowledge of the automobile sales process, and the ability to engage and motivate sales teams toward consistently improved performance.

Qualifications:

• Any Graduate
• 8–10 years of experience in automobile sales training or a similar sales training role

Key Responsibilities:

• Training Delivery & Facilitation — Conduct product, sales process, and customer handling training for Sales Consultants and Sales Managers through structured classroom sessions, role plays, and on-floor coaching
• Onboarding & Induction — Design and deliver induction and onboarding programs for new sales hires, ensuring they are equipped with product knowledge and sales process fundamentals from day one
• Skill Gap Analysis & Intervention — Identify skill gaps through performance analysis and sales team observation, and recommend targeted training interventions to address them
• Sales Capability Building — Train teams on product knowledge, competitor comparison, sales process, negotiation, objection handling, and customer experience to strengthen overall sales effectiveness
• Training Effectiveness & Reporting — Monitor the impact of training programs through assessments and performance tracking, and prepare regular training reports for management review
• Stakeholder Coordination — Coordinate closely with Sales Managers and leadership to align training initiatives with business objectives, and conduct refresher training to support continuous improvement of the sales team

Skills Required:

• Strong communication, presentation, and facilitation skills for effective classroom and floor-level training delivery
• In-depth understanding of the automobile sales process, customer journey, and negotiation/objection-handling techniques
• Good analytical skills for identifying skill gaps and evaluating training effectiveness
• Ability to engage, motivate, and build rapport with sales teams
• Strong command of English, Hindi, and Marathi for effective communication across teams
• Capability to design and deliver structured induction, onboarding, and refresher training programs

Special Requirements:

• Background in automobile sales training or a similar sales training role
• Prior experience in automobile dealerships, OEMs, or the automotive industry preferred
• Willingness to travel across dealership locations for training delivery, if required