Executive Search — Closing a Critical CXO Role in 28 Days
The Company:
Series C fintech company, 200+ employees, expanding into new markets. Needed a Chief Revenue Officer to lead GTM strategy and scale the sales organization.
The Challenge:
Role had been open for 8 months
Internal referrals exhausted, no strong candidates
Board pressure mounting, revenue targets at risk
Required someone with enterprise sales experience + startup agility + fintech domain knowledge
Compensation expectations misaligned with market reality
How We Partnered:
We didn't just post the JD and source candidates. We rebuilt the role from scratch.
What we did:
1. Reframed the competency map: Shifted focus from "fintech experience required" to "B2B SaaS sales leader who can learn fintech"—opened up a much stronger talent pool
2. Targeted passive executives: Focused on VPs of Sales at late-stage startups who were ready for the CXO step but weren't actively looking
3. Repositioned compensation: Showed market data proving their initial offer was 20% below market for this profile. Restructured equity component to make total comp competitive
4. Managed the process: Coordinated interviews across 3 time zones, facilitated reference checks with former colleagues, advised on final negotiation strategy
The Outcome:
28 days from engagement to offer acceptance (not 8 months)
Presented 4 highly qualified candidates, all worth interviewing
The hired CRO is now driving expansion across 3 new markets
Promoted to the executive committee within 12 months
Built and scaled a sales team from 8 to 35 reps
Company hit 150% of revenue target that year
Key Insight: Most executive searches fail because the role definition is wrong, not because the talent doesn't exist. We fixed the input before optimizing the output.